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Visit Austin sales and marketing teams outline strategies to replace lost convention room nights
Summary
Visit Austin's sales and marketing presentations on Feb. 12 detailed strategies — campus/many‑wide hotel collaborations, incentives, sports and esports bookings, and expanded advertising — intended to offset room‑night losses while the Austin Convention Center is closed.
Steve Genovese, Visit Austin's executive vice president for sales, and Shelley Hall, vice president of marketing, briefed the Austin Tourism Commission on Feb. 12 on how the organization plans to sustain hotel occupancy during the convention center closure.
Genovese reviewed 2024 and early 2025 booking patterns and described a two‑track sales response: 1) increase “in‑house” bookings (events not using the convention center, including sports and other off‑site venues) and 2) promote a "many‑wide" campus approach where multiple nearby hotels and off‑site venues host portions of a formerly single‑site meeting. He cited previous incentive spending by Visit Austin: “We provide about a hundred thousand dollars in incentives…
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