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Local nonprofit previews new Believe in Brighton website, expands events and sponsorship plan
Summary
Believe in Brighton, the downtown marketing nonprofit, presented a new, content-focused website and outlined expanded events, sponsorship tiers and a modest marketing budget at the Feb. 11 Brighton City Council meeting.
Ken Larshide, a member of the Believe in Brighton board and the Downtown Development Authority, told City Council on Feb. 11 that the nonprofit is relaunching a consolidated website to promote downtown businesses and events and will offer event submission and membership features to improve search visibility and marketing.
Why it matters: The new site centralizes what had been several web properties (Taste of Brighton, Believe in Brighton, Ladies Night) into one platform intended to boost SEO, allow businesses to submit events, and run targeted local advertising to attract visitors to downtown Brighton.
Key details
- Organization and governance:…
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