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Hoke County High presents redesigned mascot and branding package
Summary
Staff presented a new mascot and branding package for Hoke County High School, citing copyright concerns with prior imagery and recommending a unified identity for athletics and merchandise; no final board vote was recorded.
Hoke County High School staff presented a proposed redesigned mascot and branding package Tuesday, explaining the process, legal review and how the new identity would be used across athletics, merchandise and facilities.
Presenters said the mascot redevelopment process took place during the school year and included feedback from teachers, a student representative from the student government association and school leaders. The district engaged a private branding and design firm to develop the mascot;…
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