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Detroit Zoo outlines 7‑acre Discovery Trails, highlights county partnership and $54 million revenue
Summary
Haley Murphy, executive director of the Detroit Zoological Society, told the Oakland County Board of Commissioners that the zoo drew about 1.2 million visitors in 2024, generated roughly $54 million in revenue and is proceeding with Discovery Trails, a 7‑acre, accessibility‑focused experience scheduled to open in 2026.
Haley Murphy, executive director of the Detroit Zoological Society, told the Oakland County Board of Commissioners that the zoo drew about 1.2 million visitors in 2024, generated roughly $54 million in revenue and is proceeding with Discovery Trails, a 7‑acre, accessibility‑focused experience scheduled to open in 2026.
Murphy said the zoo now raises about 51% of its revenue from earned sources such as admissions and events, with public support accounting for about 34% of revenue; Oakland County’s millage contributed about 13% of that public support. “At the Detroit Zoological Society, our mission is simple but powerful, to create meaningful connections between people, animals, and the natural world so all can thrive,” Murphy said.
The strategic plan Murphy presented is the…
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