Cedar Park EDC launches refreshed website, plans paid social campaign to raise awareness

Cedar Park Economic Development staff reported the EDC launched a refreshed website on Jan. 28 and described a two-part digital marketing campaign intended to raise awareness among site consultants and prospective employees.

“This evening I’m happy to announce that our new and brand refreshed website launched on January 28,” Arthur said, adding that the launch coincided with a recent company announcement.

Staff described two campaign objectives. The first targets businesses and site consultants with LinkedIn and Google display/search ads, plus in-person outreach to site consultants at targeted conferences. Arthur said the campaign will measure impressions, clicks and click-through rates and that the team will have 24-hour access to a performance dashboard.

The second objective focuses on talent attraction, emphasizing Google advertising to capture relocation searches and a separate messaging strategy for potential employees. Arthur cited DCI’s research (as presented) showing low familiarity among consultants about Cedar Park’s location and said paid outreach is intended to address that lack of awareness.

Board members recommended additional tactics. One board member suggested optimization for AI-era search results and more video content; Arthur said the tourism team’s visual content is already linked from the EDC site and staff would discuss AI optimization with their marketing firm.

Staff also said they held marketing and PR work with outside contractors (referred to in the presentation variously as BCI, PCI and DCI in the transcript) and noted the social campaign was the final implementation phase of the current engagement.

Ending: Staff said the campaign targets both site consultants and talent and will be monitored through an analytics dashboard; board members urged continued emphasis on video and search optimization for emerging AI-driven discovery.