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Vendor says Coca‑Cola exclusivity at Peach Days may bar independent lemonade sellers; city staff calls Chamber a private entity
Summary
A vendor at the Brigham City Peach Days festival told the council the Chamber of Commerce’s exclusive Coca‑Cola contract prevents independent beverage vendors from selling water and other drinks, raising liability concerns; a Coca‑Cola representative said the matter is a chamber issue and the city provides water stations in some locations.
A concession operator told the Brigham City Council during public comment on Feb. 6 that an exclusivity arrangement between the Peach Days organizers (the Chamber of Commerce) and Coca‑Cola effectively prevents independent vendors from selling beverages, including water, at the city’s annual festival.
Breck Anderson, who identified himself as operator of Red A Marketing LLC and the Shake, Rattle and Pop lemonade booth, said he received a letter telling him he could not sell beverages because the Chamber’s Coke sponsorship gives Coca‑Cola exclusive beverage rights for Peach Days. Anderson said the change would force attendees to buy drinks from staffed Coke trailers or use limited water stations and expressed concern about potential health and liability issues if water is not freely available.
A person identifying themselves as a Coca‑Cola company executive told the council they were investigating the implementation of the exclusivity clause and said the Chamber is the contracting party, not the city. The Coca‑Cola representative said Brigham City Hospital provides water stations in two areas of the festival site and suggested the vendor work with the Chamber and Monica (Chamber staff) to resolve the issue.
City staff and council members clarified during the meeting that the Chamber of Commerce is a private organization that contracts with the city to operate Peach Days; the city does not run the Chamber’s vendor agreements. The council did not take action on the matter. Staff suggested the vendor contact the Chamber for clarification and noted staff would follow up to determine how exclusivity clauses are being applied at the event.
