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Communications team highlights district newsletter strategy and updates to strategic dashboard
Summary
The district's communications lead described the annual planning process for the community newsletter, how analytics guide content choices, and confirmed recent updates to the strategic dashboard that show progress percentages for strategy objectives.
Tanya Daniels, district communications staff, presented the planning process for the district's community newsletter and described how the department uses print mailings, website analytics, QR codes and social media to reach both families and the broader Elmhurst community. Daniels said the newsletter is planned each summer to align stories with the strategic plan and that the communications team coordinates videos and longer‑form content with school staff and students to amplify stories online.
Daniels said the team reviews analytics weekly — social media impressions, reach and website Google Analytics — and that QR codes in the newsletter let staff measure whether readers view linked videos. She said analytics drive decisions about what content to amplify and when to post.
Daniels also reported that the district's strategic dashboard has been updated to reflect current percentages under each strategy and that strategy subitems’ percentages were averaged to produce the top‑line goal percentages. She said the district will continue periodic updates and that the communications team can highlight the dashboard in the next newsletter. Board members thanked administrators for school visits and for system alignment supporting the strategic plan.
