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Downingtown communications staff outlines outreach gains, credits campaign for early full-day kindergarten sign-ups
Summary
The Downingtown Area School District communications director reported large social media reach gains and said targeted marketing has produced more than 450 early registrations for the district's new full-day kindergarten program.
Jen Shealy, director of communications for the Downingtown Area School District, told the Board of Directors that the district's communications team has substantially expanded its reach and is supporting recruitment for the new full-day kindergarten program.
Shealy said the communications office aims to "serve DASD's students, staff and community by promoting accurate, timely and transparent communications," and listed the department's activities including strategic communications, media relations, crisis communications, stakeholder engagement,…
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