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Mat-Su Convention & Visitors Bureau reports record bed tax, updates Gateway Visitor Center plans
Summary
The Mat-Su Convention & Visitors Bureau reported 2024 bed-tax revenue and short-term rental spending increases, described marketing activity and the Gateway Visitor Center project, and said it is finalizing a destination rebrand and visitor guide.
A representative of the Matanuska-Susitna Convention & Visitors Bureau (CVB) briefed the borough assembly on 2024 tourism data and marketing plans, including progress on a Gateway Visitor Center project and a destination rebranding initiative.
The CVB representative told the assembly the borough collected about $2,300,000 in bed tax in the last fiscal year — a 30% increase over the previous record — and reported…
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