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Garland staff outlines 12-week resident engagement plan ahead of May bond election
Summary
City staff presented a multi-channel communications strategy and materials — including a voter guide, one-page summary and presentations — to inform Garland residents if council calls a May 3 bond election; council members asked for talking points, tax-rate explanation and status of 2019 projects.
City staff presented a 12-week resident engagement strategy on Feb. 3 intended to accompany a potential bond election the Garland City Council will consider calling for May 3, 2025.
The presentation, led by Leticia and Tiffany (city staff), described a multi-channel campaign centered on a voter guide modeled on the city’s 2019 booklet, supplemented by a one-page summary, a standard slide presentation, social media posts, translated materials, and displays on in-city screens and at libraries. Staff said printed and digital voter guides would be available for council members to take to public events and for distribution at city locations.
The plan’s purpose, staff said, is to “meet the citizens of Garland where they are” and ensure residents understand the propositions, why they matter and how to ask follow-up questions. Tiffany said…
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