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Palo Alto Public Art Commission approves $10,500 for CodeART publicity

2174158 · January 1, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The commission unanimously approved a $10,500 allocation to hire a professional publicity firm to expand outreach for the city's CodeART event.

The Palo Alto Public Art Commission unanimously approved allocating $10,500 to hire professional publicity services for CodeART, aiming to increase advance outreach and media coverage for the event.

Commission staff presented a proposal to retain a publicity team to supplement city outreach and secure radio and TV placements. "This is a great, great CodeART to really step it up a bit," Elise, a city staff member presenting the item, told commissioners.

The commission discussed the vendor background and outreach goals. Staff said the recommended firm was identified through the Art Center Foundation after that group used the firm for publicity on a clay-and-glass festival and generated strong media placements. Commissioners asked whether there were turnout comparisons before and after that firm's prior work; staff said that data was not immediately available but could be researched.

A motion to allocate funds in the amount of $10,500 to engage the professional services of Mega Sue Gaintow for publicity for CodeART was moved and seconded during the meeting and carried unanimously.

The commission recorded votes from Commissioners Miyagi, Vice Chair Shen, Commissioner Waltuck, Commissioner De La Garza, Commissioner Smith and Commissioner Stern in favor. The commission will move forward with contracting the publicity services and staff said the firm would be invited to present to the commission in January to explain the outreach plan and answer questions.

Copies of the vendor recommendation and the contract scope will become part of the public file for the commission's next meeting.