Forest Park public information office highlights media outreach, digital metrics and upcoming website redesign

The City of Forest Park's Public Information Office presented a summary of recent accomplishments and planned work, including media coverage, social-media engagement, internal process changes and a forthcoming website redesign.

Public Information Officer Jevon Anthony Loy (joined by Kwame Marshall) told the governing body the office has secured positive coverage across Metro Atlanta outlets and national pickup for the home program release, increased the city's social-media following and maintains an email contact list of more than 18,000 addresses with an open rate of about 30–33 percent. The PIO said it completed a citywide employee headshot project and implemented a centralized online work-order system with IT to handle department requests.

The PIO outlined daily tactics (news releases, media relations, photography and videography) and noted projects including local-business openings, community events and department feature stories. Staff said videography has been a growth area and that photo and video content has helped secure media placements. The office also described plans to improve multilingual communications (Spanish and Vietnamese were mentioned) and to begin a website redesign now that council has approved procurement steps.

Ending: The PIO asked council and staff to follow city accounts on social media and subscribe to the city's newsletter; council members praised the office's work and thanked staff for elevating Forest Park's profile.