The Pryor Creek Board of Trustees voted to approve a three-year purchase agreement with Placer AI to provide foot-traffic and related data services to the city and Economic Development and Tourism Authority (EDTA). The total contract price for the initial term is $27,000, payable as $8,000 on signing, $9,000 in year two and $10,000 in year three.

Trustees said the contract includes a provision that allows the city to access and use Placer AI services and to place city data with Placer AI under the order form, but that certain outside entities must execute a separate addendum to be designated as specified entities. A staff member reading the contract cited the clause saying Placer “acknowledges and agrees that the city of Pryor Creek may also access and use the services and place their data in accordance with the order form in the agreement as a specified entity subject to the following” and explained that the Chamber of Commerce and Main Street would need to sign addenda before being added as specified entities.

City staff told trustees that approximately $6,000 of the cost in each of the first two years would be reimbursed through a relationship with the Grand River Dam Authority (GRDA) through a program labeled MEG, reducing the city’s net cost by about $12,000 across the first two years. Staff also said users under the EDTA account could run reports and export them as PDFs for partner use, but staff would perform any direct exports because logins must not be shared.

Trustees moved and seconded the purchase agreement and approved it by roll-call vote. The motion passed unanimously.

Trustees and staff said they expect the service will allow multi-year lookbacks (staff noted the platform can go back three years) and enable exports for event and downtown analytics once set up. Staff also said the city will receive the addendum from Placer AI to circulate to partners.