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Tourism authority approves $35,100 marketing sponsorship for Lake Texoma Boat Show
Summary
Trustees approved a $35,100 sponsorship from the authority’s marketing budget to advertise the Lake Texoma Association Boat Show, funding billboards, radio and other advertising; trustees noted timing constraints and capacity expectations for the April event.
The Tourism Economic Development Authority voted to allocate $35,100 from its marketing and advertising funds to sponsor the Lake Texoma Association Boat Show, slated for April 11–13. The sponsorship will be used for billboard placements, digital advertising and local radio buys intended to draw attendees from the Dallas–Fort Worth and Oklahoma City markets.
Event representative Brandy (identified in the meeting as the Lake Texoma Association presenter) told trustees the show has sold roughly 80% of booth space, including seven indoor boat dealers and additional outdoor space for RV and outdoor vendors. Brandy said two Lewisville billboards were available to use for two months at a reduced cost and that other local digital billboards were under consideration. She estimated total sponsorship needs at $35,100 and said some costs may exceed that amount once additional billboard options are confirmed.
Trustees discussed timing for billboard placements; Brandy said some Lewisville billboards cannot be installed until the end of February, and that others could go up as soon as artwork is provided. Trustees also clarified that the authority would use earmarked marketing funds rather than grant funds for the sponsorship. Brandy said the authority’s Discover Durant logo would be placed on materials paid for with these funds.
Motion and vote: the board moved and seconded a motion to allocate $35,100 from the marketing and advertising budget to the Lake Texoma Association Boat Show. Trustee voting recorded in the transcript: Trustee Byrd — Yes; Trustee Scherer — No; Trustee Thorpe — Yes; Chairman Hunt — Yes. The motion carried.
