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Consultants report broad participation in Imagine Pender 2050; residents emphasize managed growth, flooding and housing
Summary
Clarion Associates told the Pender County Planning Board that more than 1,400 surveys and nearly 180 in-person attendees informed early public engagement for the county's Imagine Pender 2050 comprehensive-plan update. Top priorities included coordinating growth with infrastructure, protecting farmland and addressing stormwater and housing needs.
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Leanne King, project manager with Clarion Associates, told the Pender County Planning Board on Dec. 3 that the first round of public engagement for Imagine Pender 2050 drew more than 1,400 survey responses and nearly 180 in-person attendees during a seven-week outreach period in September and October.
King said the engagement program included 10 in-person forums, tabling at 15 events and a parallel online process open from Sept. 17 to Oct. 29. Clarion and county staff used three evaluation objectives to measure the outreach: participant satisfaction with engagement, representativeness relative to the county's demographics, and increased participation compared with the county's last comprehensive-plan process in 2018 (Pender 2.0). King said respondents reported high satisfaction and signaled they would participate in future events.
The consultant summarized the top policy priorities that emerged: coordinating growth with infrastructure and utilities, farmland and environmental protection, stormwater and flood mitigation, investments in parks and public amenities, attainable housing (described by Clarion as a range of choices and price points), economic development to diversify the tax base, enhanced civic engagement and improved access to health and emergency services.
"When we talk about attainable housing . . . we are talking about providing a variety of choices at different price points that can be affordable to different households," King said. She added that communities Clarion works with typically consider workforce housing in a price range of roughly 80% to 120% of area median income, although she said Pender County has not yet adopted a local affordable-housing definition.
King and staff presented several policy concepts for the planning board's consideration, including a tiered-growth map to align future development with planned infrastructure (an approach illustrated by Mooresville, N.C.), a farmland-protection program (examples cited from Iredell County), character-based design guidance distinct from land-use categories, strengthened floodplain and stormwater standards, and incentives or tools to encourage a wider range of housing types.
Board members and Clarion staff discussed next steps: Clarion will work with the county project team and a steering committee to draft alternatives for the future land-use map and policy language during the next phase. The consultant said a public review draft would be released in spring 2025 ahead of the formal adoption process later in the project schedule.
King noted Clarion is preparing a full engagement report, including verbatim comments and demographic analyses, that staff expects to post on the project website within about a week.
Why it matters: The engagement results will inform the county's comprehensive plan update and possible future amendments to the unified development ordinance; policy priorities the board endorses will guide where growth is encouraged and where protections or higher standards might be applied.
What's next: Clarion and county staff will develop land-use alternatives and draft plan language for steering-committee review, with a public release of the draft plan anticipated in spring 2025.

