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Applicant seeks revisions to county sign rules to allow modern digital billboards with sight-line lighting; planning board review expected
Summary
An advertising company asked Lee County commissioners to amend the county's sign regulations to allow changeable-copy digital billboards using "sight-line" directional lighting, change how billboard spacing is measured and require steel monopole structures; staff will forward the proposal to the Planning Board.
An advertising company seeking looser rules for outdoor advertising presented a proposed text amendment to Lee County's Unified Development Ordinance on Dec. 16 that would change how billboard spacing and illumination are regulated.
Interstate Outdoor Incorporated (represented by Warren Stancil, with associate David Stuckey) asked the board to amend UDO Article 11 to: (1) adjust the way the required minimum distance between billboards is measured (from a radial 1,000-foot radius to a measurement along the same route), (2) allow changeable-copy (digital) signs that use sight-line directional lighting to limit illumination to the main travelway, and (3) require new billboards be constructed on steel monopoles rather than older multi-post or wood structures. The applicant said the proposal would add locations for modern, nonmoving digital…
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