Council hears public input on zoning change to allow tattoo and body-art studios in commercial districts; item headed to Planning Commission

The Common Council conducted a public hearing on a proposed amendment to Chapter 24.08 of the Wauwatosa Municipal Code that would include tattoo and body-art facilities in the definition of "personal improvement services," making those uses allowable in certain commercial zoning districts.

Bobby Peters, representing Image Studios at 11415 West Burleigh Street, said his building completed a $1,500,000 build-out in 2024 and that tattoo and body-art studios are destination businesses consistent with the C2 general commercial district. "By allowing this use, the city has greater oversight to monitor and regulate the service to benefit public health and ensure each establishment operates according to the required standards," Peters said.

Bridal Jordan, a tattoo artist who said she is licensed in Wisconsin and based at the Burleigh Street location, spoke in favor, noting customer demand and business reasons for locating in Wauwatosa. An on-site resident, Russ Dror, spoke in opposition and flagged concerns that allowing the use could set a precedent permitting tattoo shops broadly across business districts; he also expressed personal concerns about permanence of tattoos for some residents.

City staff said there were no e-comments on the item and that the zoning text amendment would be considered by the Planning Commission on Feb. 10 and then return to council on Feb. 25. The public hearing was opened and closed during the meeting; no vote was taken on the ordinance change at this session.

Supporters said allowing regulated studios enables the city to apply health and operational standards; opponents urged caution and urged the council to consider where such uses should be located.

The hearing record will go to the Planning Commission for formal review and recommendation.