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Consultants present communications assessment; city schedules Feb. 27 virtual workshop
Summary
Consultants from Tripeppi Smith summarized a yearlong audit of Richland’s communications, highlighted platform reach and gaps, and recommended measures including a stronger email strategy, monthly metrics reporting and consideration of Nextdoor. A virtual community workshop is set for Feb. 27 to help prioritize implementation.
Consultants from Tripeppi Smith presented a communications assessment to the Richland City Council on Jan. 28, detailing platform metrics, audience reach and recommended steps for a citywide strategic communications and community engagement plan.
The consultants said the assessment reviewed a full year of the city’s digital platforms (September 2023–September 2024), interviews with staff and stakeholders, and the city’s community survey that informed the 2024 strategic plan. They recommended a mix of quicker “wins” and longer-term investments, and scheduled a virtual community workshop for Thursday, Feb. 27 at 6 p.m. to get public priorities before drafting an implementation plan.
The report summarized how many residents the city currently reaches on each channel and noted distribution limits on social platforms. Ryder Smith, a…
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