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Visit McKinney reviews NCAA Division II football recap, PlayEasy trial and hotel performance
Summary
Visit McKinney reported on the December NCAA Division II Football Championship hosted in McKinney, giving attendance and room-night details, the first use of the PlayEasy booking platform (which produced eight room nights), and related hotel-occupancy and marketing results.
Visit McKinney board members received a recap Wednesday of the December NCAA Division II Football Championship held in McKinney and an update on the organization’s use of the PlayEasy booking platform and hotel performance metrics.
The presentation, delivered by Alicia Holmberg of the Visit McKinney finance committee, summarized logistics and economic indicators tied to the Dec. 21 game, which pairs a longstanding partnership between McKinney Independent School District (MISD), the city and Visit McKinney. “So as you can see it’s a partnership with MISD, the city of McKinney, visit McKinney, and, there’s a group of volunteers that also assist with the teams that come in,” Holmberg said during the meeting.
Holmberg told the board…
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