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Visit Dublin reports higher hotel revenue, new marketing campaigns and record engagement in 2024
Summary
Visit Dublin presented 2024 hospitality metrics (9% increase in bed tax revenue; occupancy 67%; ADR $126) and previewed regional and shoulder‑season marketing campaigns, youth hospitality academy and trails that support both visitors and residents.
Scott Dring, representing Visit Dublin, delivered the annual hospitality industry update to Dublin City Council on Jan. 27, saying 2024 was a strong year for local lodging and visitor spending.
Dring reported a 9% increase in bed tax revenue and a rise in hotel occupancy to 67% (an increase of about eight percentage points). The average daily rate (the average price a consumer pays for a room) was reported as $126, up roughly 2.5%.
Dring highlighted that much visitor spending occurs outside lodging: restaurants, events and retail generate the bulk of visitor dollars. He…
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