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Redding council asks staff to study fees, keeps Visit Redding contract unchanged through 2026
Summary
Councilors heard a presentation from Visit Redding on its marketing work and revenue impact, declined to reopen the $1 million annual contract before 2026 and directed city staff to research a range of fee and revenue options including cannabis tax changes, rental-car fees and special-event ticket surcharges.
The Redding City Council on Jan. 23 heard presentations and discussed a range of near‑term revenue options staff could pursue to help close the city’s budget gap.
Todd, identified in the meeting as the chamber/Visit Redding representative, told the council Visit Redding’s contract — $1 million per year — coincided with an increase in transient-occupancy tax (TOT) collections. “Since then, the average income has been about $7,000,000 a little over $7,000,000 a year with that $1,000,000 per year,” he said, describing staff and marketing expenditures the organization uses to promote the city and region. He said roughly $300,000 of the Visit Redding budget covers four staff positions; about $250,000 is direct ad spending and roughly $85,000 goes to a PR firm.
Councilors discussed whether to renegotiate or cut the Visit Redding agreement. Multiple council members urged retaining the contract to support marketing and…
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