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Public Art Commission hears projection-mapping plan for CodeArt at Palo Alto City Hall
Summary
A3 Immersive representatives described projection mapping and light-festival examples and outlined a budget-conscious plan to use removable perforated vinyl on City Hall windows for a CodeArt activation; staff will follow up on materials, recyclability and geofencing data providers.
The Palo Alto Public Art Commission on Jan. 16 heard a presentation from a3 Immersive and HP Visual on projection mapping and light-festival programming proposed for this year’s CodeArt (also referenced in the presentation as “Codart”) activation at Palo Alto City Hall.
The presentation, delivered by Alexander Sheff, director of immersive at HP Visual, and Sean Mason, chief creative officer of a3 Visual’s immersive division, explained projection-mapping techniques, examples from other festivals and a scaled plan for City Hall that uses removable perforated vinyl applied to selected window bays to create a projection surface. The presenters cited attendance and economic-impact figures from festivals they operate or support, and said the project is being pitched as a proof-of-concept that could expand in future years.
Why it matters: the presenters argued that projection mapping can draw substantial foot traffic and tourism, support local businesses and spotlight local and visiting artists. Commissioners pressed them on technical, environmental and community impacts, including whether the vendor provides visitor-counting…
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