Council approves new parking software, extends permit season and asks staff to return with permit changes
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Summary
Council authorized transition to a new integrated parking software and an expanded ParkMobile rollout, agreed to delay the 2025 permit season to allow implementation, and directed staff to return with recommended changes to the residential parking permit program.
The Hermosa Beach City Council voted to move the city’s parking system onto a new integrated software platform, extend the ParkMobile pay‑by‑app program and delay the 2025 residential permit season to allow implementation and customer‑experience improvements.
Nut graf: After a multi‑year effort to modernize parking management and reduce meter maintenance costs, staff recommended replacing the city’s disparate back‑office vendors with a single software platform, expanding mobile payment options at single‑space meters and developing a roadmap toward automated license‑plate‑reader (ALPR) enforcement. Council approved the staff recommendation and asked staff to bring back suggested changes to the resident permit program at the next meeting.
Administrative Services Director Brandon Walker told council the city has used multiple, nonintegrated vendors for permits, enforcement handhelds and citation processing, which creates delays and a poor user experience. He said the ParkMobile pilot in Lots A, B and C produced roughly $900,000 in net revenue over 15 months and yielded unit‑economics benefits: because ParkMobile’s per‑transaction convenience fee is borne by the customer, the city retained more net revenue per paid session compared with credit‑card transactions at meters.
Brandon Walker summarized the council recommendations: approve selection of a new integrated software vendor, expand ParkMobile’s pay‑by‑app to single‑space meters (no cost to the city for rollout), and delay the 2025 residential permit start from February to April to allow software implementation and a smoother permit experience for residents. Council also requested staff return at the next meeting with proposed program changes and a clear list of items that could be implemented without delaying the permit season, and staff agreed to do so.
On enforcement and long‑term strategy, staff presented ALPR as a future enforcement option that could reduce staff time spent marking and re‑checking tires and make enforcement more consistent, but staff noted ALPR deployment would require a separate policy discussion on data retention and privacy and additional capital funding for cameras and infrastructure.
Action: Council approved staff’s recommendation to transition to a new integrated parking software, expand ParkMobile and delay permit season to April (motion carried 4–1 on the motion to define permit changes later and to proceed; final vote on the procurement and ParkMobile implementation recorded as approved). Council also asked staff to return with a focused report on candidate changes to the residential permit program at the next meeting.
Ending: Staff will implement the software transition and ParkMobile expansion and will provide a staff report at the council’s next meeting with recommended, prioritized changes to the residential permit program and a timeline for implementation.
