Jessica Clark, assistant to the city manager, presented a recap of the City of Georgetown's retreat and the council's strategic priorities for 2025, noting that the council retained its prior vision and core strategic areas.

Clark said the council's vision remains “keeping Georgetown a welcoming and safe community honoring our past and planning for a vibrant future” and confirmed that strategic areas including growth, economic development, downtown, governance, housing and risk management remain central. She summarized completed 2024 items such as the downtown master plan and the economic development plan, and noted ongoing multi-year items including downtown master-plan implementation and water-supply work.

The council identified several new priorities for 2025. Clark listed the new or elevated items as: developing a strategy to transition Williamson County out of downtown Georgetown; creating a strategy to define service levels inside versus outside city limits (including fees, cost-of-service and special districts policy); enhancing water conservation with native-plant initiatives; recruiting entertainment and retail to central areas of town; and focusing more on protecting residents from cyber attacks and scams.

Clark said the retreat was facilitated by consultant Patrick Ybarra of the Mejorando Group and that staff will convert council direction into action steps and performance metrics. She also said staff will continue monthly coordination with Georgetown Independent School District and Southwestern University and will track changes related to Senate Bill 2038.

Council offered no substantive revisions during the workshop recap. Clark asked for feedback and signaled that the city manager's office would refine the priority goals into an actionable work plan and performance measures for departments to implement during 2025.