Visit Boerne reviews Q3 hotel performance, marketing activity and upcoming hotel-occupancy-tax schedule

Visit Boerne staff reported that Boerne hotels’ occupancy and revenue strengthened in the July–September 2024 quarter and reviewed marketing, group bookings and post-event reports ahead of the 2025 hotel-occupancy-tax (HOT) grant cycle.

At the meeting, a staff presenter summarized third-quarter Hill Country performance, saying the market share measured by Swift Travel Research rose to about 6.23 percent for the quarter and that Boerne finished the fiscal year at roughly 64.5 percent occupancy, above a state average of about 60 percent. The presenter also cited demand of 32,479 room nights and quarterly revenue “just over 4,000,000,” and said the bureau exceeded its prior-year HOT collection goal of $1,100,000 by about $50,000–$60,000.

Tori, a Visit Boerne staff member who presented the marketing and visitor-data dashboard, attributed an unusual jump in long-stay room nights to construction and training business during the quarter. “A lot of our…