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Outreach team reports strong digital reach in 2024 and outlines early 2025 events
Summary
Connecticut Paid Leave staff reported web, social and earned‑media metrics for 2024, citing almost 2.4 million sessions, major media placements and a slate of early‑2025 appearances and events.
Staff presented the authority’s quarterly outreach and engagement summary on Jan. 9, detailing 2024 accomplishments and planned early‑2025 activities.
Jessica (digital outreach lead) summarized 2024 metrics: 72 in‑person events and appearances, 30 press releases or media advisories, 24 paid‑leave podcast episodes, 12 paid‑leave spotlight videos, and the launch of a “5 Minutes of Impact” segment series with eight episodes to date. Staff reported approximately 2,400,000 website sessions in 2024 (up 12% year over year), 873,000 users (down ~2%), and nearly…
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