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Delaware County highlights expanded communications, rolls out 24/7 'Test and Go' kiosks and outreach campaigns
Summary
Communications staff reported growth in social media reach and described newly deployed 24/7 Test and Go kiosks that dispense free tests and supplies; county listed earned and paid campaigns and said outreach supports vaccination, harm reduction and public‑health education programs.
The Delaware County Health Department presented a communications update at the Jan. 20 Board of Health meeting that summarized 2024 outreach metrics and highlighted newly deployed “Test and Go” public health kiosks.
Laura introduced the department’s communications slides in the absence of Communications Specialist Matt Rankin, who was ill. The report noted increases in followers and reach across county social media accounts, strong earned-media coverage for events such as the Test and Go kiosks and the Delco Revive overdose-reversal and training program, and paid campaigns for screening and prevention services.
Laura and staff described Test and Go kiosks as automated 24‑hour machines that provide free COVID tests and an expanded set of public-health supplies, including test strips, condoms, feminine hygiene supplies and first-aid kits. The presentation included footage of a kiosk “outside our Yaden office” and stated the kiosks are intended as a one‑stop, always‑available public health resource. “These tests and go kiosks will be a game changer for our… residents,” a slide narrative said.
The communications briefing also highlighted media coverage and videos produced for Back-to-School giveaways, mammogram screening partnerships and a CHIP explainer video used during the community health improvement kickoff. Staff said the department used a mix of earned media, grant-funded paid media and video to make complex program results more digestible for the public.
The department plans further outreach tied to ongoing programs—Delco Revive (NARCAN and CPR training) and Test and Go kiosk placements—and will continue to report social metrics and campaign performance to the board.
