Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Council unveils 'We Love LA' tourism campaign, councilmembers urge visitors to support recovery
Summary
Los Angeles Tourism unveiled a global marketing campaign, "We Love LA," aimed at restoring outside visitors' confidence after recent wildfires and supporting the local economy; Councilmember Tracy Park introduced the campaign and city tourism officials showed the commercial teaser and rollout plan.
Councilmember Tracy Park introduced Los Angeles Tourism's new "We Love LA" global ad campaign during the City Council meeting, saying the campaign aims to support economic recovery after recent wildfires and to counter public misperceptions about the extent of regional damage.
"The campaign spotlights the magic, diversity, and energy that make LA extraordinary," Park said,…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
