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Marketing agency reports higher engagement, website growth for Explore Clay
Summary
Advanced Travel & Tourism and Clay County Tourism staff reported digital campaign reach, website and app improvements, and new partnerships; staff highlighted work on neighborhood pages, CrowdRiff user‑generated content and a Visit Florida feature.
The county’s contracted marketing agency, Advanced Travel & Tourism, and Clay County tourism staff presented a combined update on Feb. 20 covering digital advertising, partnerships, website and app enhancements, and product development for 2025.
Adrienne Glass of Advanced Travel & Tourism said two paid campaigns — a leisure visitor campaign and a "Hey Neighbor" local awareness campaign — produced strong engagement. The agency reported more than 3.6 million impressions across campaigns and said about 36,000 users were driven to ExploreClay.com from paid and organic efforts. The agency also reported that targeted email campaigns reached roughly 70,000 recipients in a recent flight with a reported 48.3% open rate and high on‑site engagement.
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