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CT Paid Leave Authority outreach committee reviews year‑end digital metrics, podcast performance and Family Expo budget
Summary
Staff presented year‑over‑year digital analytics, podcast metrics and a proposed Family Expo budget of $16,665 for an October 2025 Hartford event; committee discussed services-on-site and vendor vetting and agreed the proposal will go to the full board.
Staff presented year‑end outreach metrics and a proposed Family Expo budget to the CT Paid Leave Authority Outreach & Engagement Committee and sought committee feedback before taking the proposal to the full board.
Jessica, outreach staff, reported web and advertising metrics for the 12 months ending November: 2,370,000 total website sessions (up 20% year‑over‑year), 11,000,000 page views (up 28%), a bounce rate down 12% and 861,000 total users (down 4%). Top site pages included “How CT Paid Leave Works,” “Paid Leave and FMLA,” and “How to Apply.” Organic search and direct traffic were leading sources; paid search supported additional reach.
On social media, staff reported growth across platforms: Facebook/Instagram page likes up 10%, followers up 11%, and paid campaigns with employer‑focused ads achieving…
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