Design Review Commission continues master sign program for 140 West Valley Boulevard after unresolved wayfinding-sign concerns

The San Gabriel Design Review Commission continued consideration of a proposed updated master sign program for the commercial plaza at 140 West Valley Boulevard after commissioners said key questions about pedestrian wayfinding signs and color choices remained unanswered.

Staff told the commission the application (planning case number MSP21-006) would modernize signage standards for the existing shopping center, which occupies roughly 12 acres and about 218,000 square feet. Staff recommended approval but asked the commission to remove the proposed pedestrian wayfinding and directory sign details from the final master sign program because the applicant had not addressed prior commission comments.

The commission’s concern centered on discrepancies between sign images shown on the meeting screen and the materials in the packet — specifically the use of a black-and-yellow (or yellow/orange) palette and the lack of a…