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Board discusses expanded QR-code use on county promotional materials and parks brochures
Summary
Commissioners and staff discussed broader use of QR codes for park maps, event flyers and the county environmental newsletter, with attention to accessibility for residents who do not use QR codes.
County staff and commissioners discussed whether to expand use of QR codes on Isanti County promotional and informational materials during the Jan. 14 meeting.
Staff described current QR-code uses (HR job postings, HHS materials and auditor/treasurer forms) and said the codes are most useful on printed materials such as brochures or event flyers so users can access maps, registration pages or additional details while mobile.
Nut graf: Commissioners suggested applying QR codes to park brochures and event flyers so visitors can pull up maps or registration links on their phones; staff cautioned that some residents do not use QR codes, so printed information would still be required.
Parks-related uses cited included trail and park maps that visitors could access on their phones, event registration for races and short surveys for park feedback. Commissioners noted Chisago County92s similar approach and suggested staff coordinate with neighboring counties to share lessons learned.
Several commissioners stressed the need to continue offering non-digital access for residents who either cannot use QR codes or prefer printed materials. Staff suggested placing a QR-code sign or a printed instructions sheet at the visitor sign-in table so meeting attendees and park users can quickly find the board packet or park materials.
Ending: Staff will explore examples from other counties and evaluate where QR codes paired with printed material would improve public access and engagement.
