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City communications, NextGen discuss newsletter, text alerts and social media to reach younger residents
Summary
David Gilbert, the city’s senior media strategist, briefed the NextGen Advisory Board on options for reaching younger residents, including targeted newsletters, Instagram stories with links, opt-in text alerts and periodic postcards; staff said an NGAB-specific newsletter would require review by the city manager and city attorney.
David Gilbert, the City of Littleton’s senior media strategist, briefed the NextGen Advisory Board on the city’s communications tools and options for reaching younger residents and residents who say they do not regularly consult official channels.
"From what [the city clerk] told me, an NGAB-specific newsletter would be... probably require discussions with the city manager's office and the city attorney’s office," David Gilbert said, describing the limited precedent for individual boards issuing city-branded newsletters. Gilbert said the city can, however, work with NGAB on posting items in existing outlets such as the Littleton…
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