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District communications, volunteer program and community ed draw praise as staff outline engagement work
Summary
District communications and community education leaders reported increased social-media reach, high open rates for newsletters, volunteer-program metrics and ADA digital-access work during a Feb. 17 update to the board.
District communications and community education staff briefed the River Falls Board of Education on Feb. 17 about outreach, volunteer coordination and community-education programming.
Jenny (last name not specified in the transcript), who leads communications and community education, said the district’s Facebook reach for September–December totaled about 96,000 with 5,700 lifetime followers and an account growth of 16 followers in that period. The district’s e-newsletter average open rate was 63.2 percent, well above the industry average she cited of 40 percent.…
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