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Donald M. Gay Performing Arts Center reports 12,000 visitors; coordinator outlines booking, sponsorship and tech plans
Summary
At the Feb. 5 Auburn School Committee meeting, the Donald M. Gay Performing Arts Center event coordinator reported 38 events over six months and about 12,000 total visitors, described a new date-holding booking process to protect school events, and outlined marketing, tech and sponsorship plans.
Lily, the event coordinator for the Donald M. Gay Performing Arts Center (DMG), told the Auburn School Committee on Feb. 5 that the auditorium has hosted roughly 38 events in the past six months and about 12,000 total visitors since opening.
The update highlighted recent high-attendance events, ongoing outside rentals and steps the school is taking to balance community rentals with school needs. "We've hosted around 38 events and counting at the school," Lily said, adding, "in 2024, we had just under 10,000 people in the school. 2025, we're looking at around 2,400 so far, meaning that we have welcomed a total of 12,000 visitors to the auditorium so far." She also noted the Vocal 2 Festival filled the auditorium with about 1,100 attendees and that recent live streams served several hundred additional…
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