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Eaton County communications office says newsletter, social media drove outreach on separate tax limitation and events
Summary
At the Dec. 4 Eaton County IT Committee meeting, communications staff reported shifting the county newsletter timing, described social media engagement tied to a separate tax limitation campaign and recapped recent outreach events and media coverage.
At the Eaton County IT Committee meeting on Dec. 4, communications staff member Logan summarized recent outreach efforts, saying the county shifted its newsletter timing and devoted substantial communications resources to a separate tax limitation proposal that dominated media attention in October and November.
Logan said the county moved the newsletter release to follow major board meetings so it would be more “board-centric.” He told commissioners there was no active paid digital advertising in October and November and that much of the county’s organic content during that period focused on the separate tax limitation, Resource Recovery and Parks and Recreation promotions.
The commun…
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