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Little Elm reports 219 events in 2024; town staff outline 2025 lineup and revenue strategy
Summary
Town staff told the council the events program ran 219 events in 2024, exceeded cost-recovery targets on major shows and will repeat many regional and community events in 2025 while launching a volunteer program and limiting capacities for some festivals.
Juvy, a staff member, told the Little Elm Town Council on Jan. 7 that the town planned and executed 219 events in 2024, representing what she described as an 895% increase year over year and a 2,333% increase from 2022.
The presentation said the events program included community nights at the lawn, monthly concerts, themed family programs and four regional events. “If you take up just the event on everything we spent and everything we need in revenue, we were a 116% cost recovered,” Juvy said, adding the department’s strategy was for larger, ticketed regional events to subsidize smaller community offerings.
The recap gave event-by-event figures and operational notes. For example, the Brew and Q event sold out and staff reported 14,800 attendees in 2024; the town will cap Brew and Q at 11,000 for 2025…
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