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Marketing staff report digital growth, PR placements and Carson City-to-Canada Quest selections
Summary
Marketing reported strong digital growth and PR coverage, a successful Expedia co-op campaign, newsletter performance and that two selected hikers secured Pacific Crest Trail permits for the Carson City-to-Canada Quest prize of $5,000.
Lydia Beck, marketing lead, told the board Feb. 10 that Visit Carson City’s digital channels saw substantial growth: lodging interest rose about 61% across sources and paid social advertising drove the strongest engagement during the winter campaign.
Beck said earned media placements included the Reno Gazette‑Journal, group tour magazine and coverage related to the Stewart Indian School…
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