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Georgia businesses call for more technical-college training in e-commerce skills
Summary
Manufacturers and consultants told the committee that the shift to online marketplaces has created a local skills gap in product photography, short-form copy, SEO and marketplace management; speakers recommended technical-college partnerships and cited Helium 10's "Freedom Ticket" course as an existing example.
Manufacturers and business consultants told the Small Business Development committee that the growth of online marketplaces has created a local skills gap that technical colleges and workforce programs should address.
A manufacturer based in Tucker, Georgia, described the shift from traditional retail to online marketplaces and the new demands that creates for small firms: "When we sell at retail, we've gotta be able to tell the story in 3 seconds, 5 seconds... But as soon as we…
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