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Cognizant Classic organizer highlights economic, charitable impact and changes to fan experience in Palm Beach Gardens
Summary
Todd Fleming, executive director of the Cognizant Classic, told the Palm Beach Gardens City Council the tournament generated thousands of room nights, millions in community and charitable dollars, and will introduce new hospitality structures and fan activations this year; he also said the veterans area was moved to the 10th green.
Todd Fleming, vice president and executive director of the Cognizant Classic, told the Palm Beach Gardens City Council that the PGA Tour stop continues to produce measurable economic and charitable benefits for the community while the tournament refines its on-site hospitality and fan experience.
Fleming said the tournament produced roughly 11,000 room nights attributed countywide in 2024, generated more than $70 million in earned media value tied to its presenting partnership with Discover Palm Beaches, and produced about $6.8 million in community and charitable impact…
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