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Board discusses distribution plan for PHW pamphlet to historic-district homeowners
Summary
Members discussed distributing a new PHW pamphlet to homeowners in Winchester's Historic District, debating mass-mailing, targeting new buyers via realtors or title companies, coordinating with the clerk's office, and cost concerns for printing 2,500 copies.
Members of the Board of Architectural Review discussed a PHW pamphlet and options for distributing it to property owners in Winchester's Historic District during the Feb. 20, 2025 meeting.
The discussion focused on how to get the pamphlet to new and existing homeowners, balancing reach with printing and mailing costs. A board representative said the group had 2,500 pamphlets printed and that a mass mailing to all historic-district property owners — roughly 1,100 properties, according to remarks in the meeting — would be possible but would require additional expenses for distribution.
Board members and PHW representatives discussed several distribution options: handing pamphlets to real estate offices, asking title and settlement companies to include the pamphlet in closing packets, coordinating with the clerk's office to mail to new homeowners when deeds are recorded, and timing a mailing around Preservation Month in May. One board member suggested prioritizing new homeowners to avoid sending materials to rental properties or duplicate addresses.
Concerns about cost surfaced: while the pamphlets could be distributed by a nonprofit (which may affect postage), board members noted printing and handling remain a line-item expense. PHW representatives and board members agreed to strategize further on targeting new buyers and possible mass-mailing as a first step. The discussion did not result in a formal motion or vote.
Quotes
"We have 2,500 of these printed. So it would be a possibility, but it would be a major effort," said a PHW representative during the meeting.
"If you send this to someone's home, then they do something that wasn't approved, and they come back and they say, 'We didn't know.' ... this is on our website, and we have sent this to your home," a board member said in support of a mailing that targets homeowners.
Next steps discussed included coordinating with the clerk's office to identify new owners at deed recording and working with real estate and title companies to place pamphlets in closing packets. The board also discussed promoting the pamphlet during Preservation Month in May and issuing a press release to local media; no formal action was taken.
