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Sign board approves Rosebud Steakhouse variances subject to staff report and alternate sign option for council
Summary
The Southlake Sign Board approved two variances requested by Rosebud Steakhouse for building-mounted signs (SB 24-0017), 6-0, subject to the staff report and the applicant's agreement to present a smaller vertical sign option to city council.
The Southlake Sign Board on Jan. 23, 2025 approved two sign variances requested by Rosebud Steakhouse (agenda item SB 24-0017), voting 6-0 to grant the variances subject to the staff report dated Jan. 17, 2025 and the applicant’s willingness to present an alternative, smaller version of the vertical sign to city council.
Planning staff summarized the proposal: two signs require variances from the District 114 master sign plan — a vertical upper-story sign (overall sign height about 28 feet; tallest letter approximately 36 inches) and an awning-mounted sign with 14-inch letters. The proposed replacement panel for the monument sign did not require a variance. Staff provided aerials, detailed drawings and night-view renderings.
Commissioners generally expressed support for the awning sign and concern about the size and cumulative visual effect of the larger vertical sign on a building that already contains multiple branded signs. “I would like to see that the vertical sign reduced in size,” one commissioner said, while others said a somewhat smaller version could be acceptable. Several commissioners noted the space had been vacant for some time and that an occupied restaurant would be preferable to an empty storefront.
Tyler Smith, the sign contractor with Common Signs, said the primary rationale for the larger vertical sign was visibility: the tenant’s space is at the side of the building and a canopy/vertical sign improves identification for drivers on Highway 114. “Both signs, as far as size, construction, and lighting are concerned, are in compliance,” Smith said, adding that the request was for orientation and placement variances rather than code compliance on materials or illumination.
A motion to approve item SB 24-0017, subject to the staff report and the applicant’s agreement to bring a reduced-size vertical sign option to city council, was made, seconded and passed by a 6-0 vote. The board congratulated the applicant and reminded them of the city council meeting on Feb. 4, 2025 as the next possible review opportunity.
