Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Saint Paul Public Library unveils new brand and yearlong campaign to reach newcomers and younger adults
Summary
Library marketing staff presented a new visual identity and a citywide campaign funded by the Friends of the Saint Paul Public Library, aiming to broaden awareness of services and attract newcomers and Gen X/Y residents.
St. Paul Public Library marketing staff presented a new brand identity and a yearlong public-awareness campaign to the Library Board, saying the package launched last Thursday and will run through 2025.
Library communications leaders told the board the rebrand and campaign are intended to clarify what a modern public library offers and increase library use among newcomers and adults in Generation X and younger millennials.
Stacy Opitz, who introduced the presentation, said the library's marketing and communications team (Marcom) led the project in partnership with outside firms and internal staff. "Through sharing information, we contribute to connections, understanding and relevancy among Saint Paul…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
