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Commission approves projecting sign at 30 Price Avenue after applicant removes internal illumination

2292378 · February 12, 2025
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Summary

The commission approved a projecting (blade) sign for 30 Price Avenue with the condition that internal illumination be removed; applicant had revised submittal to an opaque face/have halo effect rather than direct internal illumination.

The Victorian Village Commission approved a certificate of appropriateness for a projecting sign (blade sign) at 30 Price Avenue, with the applicant agreeing to remove internal illumination from the sign face.

Kimberly Bernardchi, HBO staff, summarized that the applicant revised the sign to eliminate internal illumination and install an opaque face; the applicant, John Fahlgren, told the commission he had followed the recommendation and removed internal illumination, reducing the sign’s visual prominence. Staff recommended approval under the Short North design guidelines for projecting signs, subject to the application materials being finalized.

Commissioners discussed consistency with an overall signage approach for newer developments and noted the applicant’s change to halo/outline lighting would soften visibility. One commissioner moved to approve COA2400636 with the exception that any internal lighting be removed; the motion was seconded and passed by voice vote. The commission asked that final documents be provided to HBO staff for certificate issuance.