Consultants pitch ‘This is my Alaska’ branding, year‑round strategy for Kenai

Agnew Beck Consulting presented a revised tourism and marketing plan to the Kenai City Council on Jan. 15, proposing a pivot from the existing “I Love Kenai” identity toward messaging framed as “This is my Alaska” aimed at convincing regional visitors and residents why Kenai is a year‑round destination.

The consultants said the project began in summer 2024, carries a budget of $35,000 (including promotional expenses) and includes an option for two successive one‑year extensions through summer 2027. “We’ve expanded the original ‘the best place to Alaska’ tagline to include phrases like ‘this is how we Alaska,’ ‘this is where I Alaska,’ and ‘this is my Alaska,’” Agnew Beck principal Inger Didi said, explaining the change is meant to let locals tell their own stories and set accurate expectations for visitors.

Why it…