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Visit Carson City reports record Polar Express sales, new website launch and $631,350 tourism grant
Summary
Executive Director David Peterson reported record Polar Express ticket revenue, a planned late-March website relaunch, analytics integration and a $631,350 grant award tied to a regional 3-D Cultural Corridor project.
During the Jan. 13 Carson City CTA meeting, Executive Director David Peterson gave a non-action monthly report covering the V&T railroad operations, marketing, events and a major grant award.
Peterson said Polar Express recorded 15,624 tickets sold across 28 days and $955,353 in ticket revenue (ticket sales only), setting a record for the operation. He credited additional show dates, new ticketing tiers and refreshed guest experiences for the increase.
Peterson said a new Visit…
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