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Council hears update on Texas Monthly partnership, festival ticketing and city marketing contracts
Summary
Officials reviewed outcomes from recent Texas Monthly–produced events in Grand Prairie, discussed ticketing and benchmark metrics, and heard staff describe two marketing contracts (agencies from the DFW region) and forthcoming reporting on campaign metrics.
Grand Prairie City Council members discussed results from the city’s partnership with Texas Monthly, which produced ticketed events including Taco Fest and a planned Barbecue Fest, and asked staff for detailed performance metrics and resident participation data.
Claudia, identified as the city’s marketing communications director, told the council that digital impressions and other benchmarks have been met or exceeded and that staff will return to the council in July with a full presentation on campaign numbers. When asked who benefited from ticket sales, staff said "All the profits go to the Zavala Family Foundation that's based…
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