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Waukesha council approves William Street placemaking plan, sees grant opportunities
Summary
The City Council accepted a nonbinding placemaking and branding plan for William Street intended to guide future streetscape, signage and small-scale improvements and to position the corridor for grant funding; the plan does not commit city funds and includes short- and long-term options.
The Waukesha City Council on a unanimous vote accepted a William Street Placemaking Plan that lays out branding, short-term improvements and long-term streetscaping concepts intended to make the corridor more pedestrian friendly and help the city compete for grants.
The plan, developed by Ayers and Associates, emphasizes a vintage-themed identity for William Street, proposes low-cost items such as banners, signage, seating and branded materials, and describes larger streetscape and utility work that would require capital funding and placement in the city’s capital improvement program (CIP). "This is really just a place making plan, to help guide in the future when things happen on the street," Melissa Hunt, the project lead from Ayers, told the council.
City staff and the consultant said the plan is advisory and does not obligate the council to immediate spending. The presentation listed…
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