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Morrow County Public Transit unveils updated logo; route sets new ridership record
Summary
Transit staff proposed a refreshed Morrow County Public Transit (MCPT) logo to reflect recent service expansion and reported a single-day boarding record of 47 on a route, up from a previous high of 27.
Transit officials asked commissioners to authorize moving forward with an updated Morrow County Public Transit (MCPT) logo and presented ridership and outreach updates at the May 30 meeting.
Assistant County Administrator Vince Guerrero read a statement prepared by Transit Services staff about a proposed logo refresh intended to reflect expanded services, improved operations and a broader public transit identity. Staff said the update is meant to reinforce continuity while signaling modernization and to provide consistent branding across materials.
Transit staff reported rising ridership: on May 30 they said the Boardman/Amarillo route recorded 47 boardings on May 30, exceeding a previous high of 27 boardings. Staff said the increase demonstrates growing demand and that the department is improving accessibility and outreach to potential riders.
Commissioners discussed the proposed logo language (including whether to include "Oregon" in some contexts to avoid confusion with other similarly named counties) and asked staff to ensure that branded materials used locally—buses and signage—would display MCPT in ways that avoid confusion. Commissioners also encouraged continued public outreach and training on how to ride the system.
A motion to authorize staff to proceed with the logo update and community outreach passed on a voice vote. Staff said additional advertising will roll out once a new community services administrative assistant begins work next week.
