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Cochise County wins grant to promote local health care and retain revenue
Summary
County health staff secured grant funding for a 'Keep Care Local' ad campaign to encourage residents to use local hospitals and providers and to retain health-care revenue in the county.
Cochise County Health and Social Services staff announced on Dec. 6 that the department received grant funding to support a "Keep Care Local" advertising campaign aimed at keeping health-care dollars and patients in the county.
Taryn Beck, administrative assistant for the department, said the county secured a grant from the Arizona Community Foundation of Cochise County and additional contributions from local hospitals. Beck said the campaign was funded by a $10,000 foundation grant plus partner contributions from Benson Hospital, Canyon Vista Medical Center, Chiricahua (spelled in transcript as Chiricahua), Harbor Queen and Northern Cochise Community Hospital. The county hired Initium, an ad firm that focuses on health-care campaigns in Cochise County, to develop the materials.
"The main focus is keeping the revenue here in Cochise County so people don't have to leave, which is, it's always a financial burden when people have to drive to Tucson," Beck said. The campaign aims to tell family members and patients that they can receive comparable quality care locally and to reduce travel burdens that send revenue out of the county.
Beck said the county and partner hospitals had discussed advertising targets and placement but had not yet approved final creative samples at the time of the meeting. No formal funding vote was taken at the Board of Health meeting; Beck described the project as a partnership between the health department and several local hospitals.
Why it matters: County leaders said the campaign may help preserve local health-care capacity and reduce the financial and logistical burden on patients who travel out of the county for care.
What was not decided: Draft ads and specific media buys were not presented at the meeting; implementation details remain to be approved by the campaign partners.
